Using Video to Drive Fundraising in Affordable Housing
A practical webinar for development, communications, and program teams.
Date: January 13
Time: 1:00 PM (ET)
This 60-minute webinar helps affordable housing organizations understand how video actually supports fundraising, advocacy, and donor confidence — and how to use it strategically across teams.
Participants learn how ethical, well-placed video can:
- Build trust with donors and partners
- Clarify impact and outcomes
- Support advocacy and education
- Reinforce credibility and momentum
The session is strategy-focused (not technical) and grounded in real-world affordable housing examples.
How Video Supports Housing Work
This webinar reframes video as a multi-purpose organizational tool, including:
Video as Advocacy
Elevating resident voice to demonstrate housing equity and lived experience.
Video to Break Stereotypes
Showing the quality of housing, leadership, and community — without needing to rebut outdated narratives directly.
Video for Education & Data Retention
Translating dense plans or reports into visual stories that improve understanding and recall.
Video for Fundraising & Stewardship
Supporting donor cultivation, gala moments, and long-term relationship building.
Video as Proof of Credibility
Communicating stability, leadership, and strong stewardship of resources.
Video for Corporate Partnerships
Creating shared-value assets that serve both mission impact and sponsor visibility.
What You'll Learn
Participants will leave with:
- A clear framework for what fundraising and impact video needs to do
- Where video fits across advocacy, fundraising, education, and branding
- How to align development, communications, and program teams around shared video goals
- How to talk about video investment with boards and leadership
- Ethical, trauma-informed guardrails specific to housing storytelling
Includes live Q&A.
What Makes This Different
- Strategy-first, not production-driven
- Designed for real housing organizations and real constraints
- Applicable whether video is DIY, funded, or a mix of both
- Grounded in consent-based, dignity-first storytelling
- Immediately useful for planning and decision-making
Who Should Attend
This webinar is designed for:
- Executive Directors and senior leadership
- Development and fundraising staff
- Communications and marketing staff
- Program staff involved in resident or community storytelling
- Board members supporting fundraising or visibility strategy
If you know video matters but need clarity on how to use it well and where it belongs, this session is for you.
What others are saying
“I had a fantastic experience at the video training with Taylor and Make A Scene. I left with practical tips I can immediately implement to take our content to the next level.”
— Tomas Kurtz, True Ground Housing Partners
“You were terrific. We’re getting a lot of great feedback, and I learned a great deal myself. We’re already brainstorming how to apply what you taught us in an upcoming campaign. In short, you were everything we hoped for—and more.”
— Alex Counts, Executive Director, India Philanthropy Alliance
Taylor Kampia and Heather Hutt are the co-founders of Make A Scene Media, a full-service video strategy and production company that helps nonprofits and mission-driven organizations use video strategically and ethically to support their goals.
Together, they bring deep experience in storytelling, nonprofit work, and real-world production, with a focus on practical approaches that respect both organizational capacity and the people whose stories are being shared.
